Song Review: AleXa Makes A Comeback With "Distraction" And IVE Release Promotional Single "SUMMER FESTA"

AleXa (알렉사) – Distraction 

Review 

Alexa is currently busy filling her discography with English rock songs and communicating more deeply with her overseas fans. She sings about her own value and the complexities of love with her new song "Distraction", an impressive rock song with bold and subjective lyrics. Alexa's singing blends harmoniously with the passionate melody of the rock-based band sound, creating a refreshing experience. The solid sound created by Alexa's voice harmonizes with the bold lyrics toward self-fulfillment, creating strong empathy and pathos wrapped in a memorable package fit for summer consumption and enjoyment. 

Musically, "Distraction" is a catchy, pop-rock, retro-90s track in the vein of her previous single "I'm okay" and the music video matches the mood with VHS-style distortion. Alexa said through her agency ZB Label, "I wrote 'Distraction' for those who felt a meaningless emptiness in their relationships. 'Distraction' is a song that tells people to recognize their own value and become first, not second best in their own lives. I wanted to convey through this song the importance of mutual respect and that everyone deserves to be respected and be loved." 

Release Info & Mini Bio 

AleXa (알렉사), the Korean-American solo artist under ZB Label that debuted on October 21, 2019 with the digital single "Bomb", released her new, ninth, digital single today on June 28, 2024 titled "Distraction" as the direct follow-up to her eighth digital single "I'm Okay" that was released on May 24, 2024. AleXa grew up in Tulsa, Oklahoma. A lifelong dancer – having taken ballet, jazz, modern, hip-hop, lyrical and tap lessons since she was just 18 months old. In 2023, AleXa achieved a significant milestone by becoming the first K-pop solo female artist to participate in the prestigious iHeartRadio's Jingle Ball tour. This achievement not only highlights her growing influence in the international music scene but also marks a notable moment in K-pop history, demonstrating the genre's expanding global reach and acceptance. 

IVE (아이브) - SUMMER FESTA 

Review 

"SUMMER FESTA" is simply summertime perfection. A breezy, disco-pop song with a funky guitar and groovy bass, whose sole purpose is to make you want to drink more Pepsi. And it succeeds perfectly. With lines like "Act honestly, follow your heart," "Every moment is a delightful challenge," and "I'll seize the opportunities with my own hands," the song highlights IVE's identity of confidence, self-assurance, and independence. The music video sees the girls vacationing on a hotel in some generic tropical island, dancing around and... yes, you guessed it, constantly drinking PEPSI. It is a glorified commercial after all. 

Release Info & Mini Bio 

IVE, the six-member girl group under Starship Entertainment that debuted on December 1, 2021, released today on June 28, 2024 their second promotional single "SUMMER FESTA" as part of the 2024 Pepsi X Starship Project which is part of Pepsi's "For The Love of It" global marketing campaign. This digital single is the follow-up to the group's second EP album "IVE Switch" that was released on April 29, 2024 with "Heya" and "Accendio" serving as the album's double title tracks.