TRIPLE IZ Make Their Debut With "Halla"

Triple iz - Halla 

Triple Iz (pronounced "Triple eyes") is a three-member project girl group under The Waves Inc. consisting of members from the girl-groups X:IN, SECRET NUMBER and ICHILLIN'. More specifically Aria (from  X:IN), Dita (from SECRET NUMBER) and E.Ji (from ICHILLIN). The project group debuted on April 8, 2024 with their digital single "Halla".

The project group was formed and produced as part of SK Telecom's project for its Metaverse service ifland, Triple iz aims to connect with global fans through the platform, a platform where the idols and global fans collaborate in the metaverse. Fans will interact in avatar form, while feedback can be collected and used to update the platform and inform on the group’s music activities. The members were chosen for their nationalities (Dita is from Indonesia, Aria comes from India and E.Ji is Korean) specifically because of the high user rates from each country on ifland, according to SK Telecom.

Even though the music video is a glorified performance video, and a cheaply made one, the song itself is rather impressive in its originality and quality production. According to the press release "Halla" features a unique tropical moombahton vibe, with a very catchy chorus. It captures Triple iz's journey into the transcendental metaverse space of ifland and invites users to a higher utopia.