JEON SOYEON (전소연) - BEAM BEAM (삠삠)
Mini Bio
Jeon Soyeon is a South Korean singer, songwriter and rapper under Cube Entertainment and the leader of the girl group (G)I-DLE. Soyeon made her solo debut on November 5, 2017 with the single "Jelly" and then re-debuted as a member of (G)I-DLE on May 2, 2018 with their first mini album "I Am." Soyeon released her first mini album today July 5, 2021 titled "Windy" with the song "BEAM BEAM (삠삠)" serving as the album's title track. The album will contain five tracks and will get a physical release on a CD too. This album is the follow-up to her second solo digital single "Idle Song" which was released on February 28, 2018.
Mini Review
The quirky pop-rock track expresses the sun's scorching rays with Soyeon's confident performance evoking a flippant, happy-go-lucky attitude. "BEAM BEAM" presents an offbeat arrangement that injects punk rock influences with a hearty drumbeat, allowing Soyeon to mix sing-song melody with charismatic hip-hop. The music video features Soyeon as a disgruntled fast-food worker who transforms the restaurant into her personal stage. Soyeon's confident vocals and mix of sing-song melody and charismatic hip-hop make the song convincing. However, the guitar's chorus lacks a memorable refrain and the song's verses are off-balance. The use of distortion in the chorus gives the track a 90s sound, but misses that 90s feeling.
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